WOMEN ENTREPRENEURS IN INDIA

According to Kiran Mazumdar Shaw, “entrepreneurship is about being able to face failures, manage failures and success after failing”

Entrepreneur, as the name suggests is a person who looks for a change, responds to it, and exploits it as an opportunity. In simple words, he/she is a person who does new thigs or does things which are already being done in a new way. In a male dominated society like India, today, women entrepreneurs have gained a lot of importance and have challenged the numerous gender norms and stereotypes associated with women. By not heeding to the discouraging comments on how will they manage family or child along with a start-up, these women have taken a step ahead to accomplish their dream.

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One such example of an ingenious women entrepreneur is Ms. Raashi Anand, founder of one of the renowned and established non-profit organization, LAKSHYAM.

Ms. Raashi Anand has selflessly worked for the upliftment of child development and women empowerment through her NGO, Lakshyam. Established in 2012, Lakshyam has taken various initiatives to end the violation of human rights of the underprivileged and focus on holistic development of children and women empowerment. It has involved itself in various activities to make the exhausting lifestyle of India’s street children and families easier and better.

Ms. Raashi Anand was highly influenced by her mother, Poonam Anand, another social worker. They both had established an orphanage in Ranchi, mostly for deaf and dumb children. The various visits to the orphanage opened her eyes to the poverty prevalent in the rural areas.

With this mindset, she established her own non-profit organization, Lakshyam which has drastically improved the lives of the street children by preventing them from engaging in anti-social activities like begging, drug trafficking etc and providing them with basic amenities and support. This is one of the major steps keeping in mind the present demographic dividend where the majority of India lies in the age group of 15-64. Not only has she worked towards the underprivileged children, but as a young social activist she has also vowed to prevent the ostracization of women which is prevalent in our society since decades.

Rooh, a programme launched at Lakshyam aims to strengthen a woman’s demeanour towards life itself. It comprises of three components: first, provide remedial education to their children, second, provide exposure along with professional training and lastly providing them with a platform where their skilled products could be bought and sold. They are assisted in generating self-employment and creating a feeling of empowerment amongst them. This programme has benefited more than 500 women in Delhi, Uttar Pradesh and Jharkhand.

She continues to actively work for the betterment of society by using her connections and fundraising skill to arrange funds for her own NGO.  It Is only through Ms. Raashi Anand’s hard work and perseverance that she has fulfilled not only her own dreams but has also encouraged and assisted the underprivileged to realize their dreams and have the courage to fulfil them. Her determination and resilience are an example which emphasizes the fact that everything in possible; it is all about our grit and determination

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